He enjoys helping people out and hopes that this blog will become a place where budding online entrepreneurs will come and read some of his insights and maybe learn some strategies that will help them achieve their goals and aspirations.
The early years and an intro to computer language
Paul comes from a production engineering background having completed a technical apprenticeship at one of the largest manufacturing companies in North London.
It was whilst at Middlesex University in the early 80’s where he had access to the campus main frame computer, that he and fellow engineering students dabbled in some BASIC coding.
It would be another 15 years before Paul would write another line code.
After leaving engineering to work in the family billiard club business it became apparent that in the mid 90’s a digital revolution was about to explode.
Never being one to have all his eggs in one basket Paul decided to go back to college and completed a couple of courses in computer maintenance and Visual Basic programming.
A couple of books on HTML later and the billiard club website was born.
New horizons beckon
A total career change was not a viable option at the time, so Paul set up a small sideline business where he built websites for local business’s and helped them with this exciting new form of digital media.
Well the millennia passed and in 2007 Paul sold the billiard club and decided to concentrate on his digital enterprise.
A stroke of luck occurred late in 2007 when a client that Paul had built a website for decided to back off from the project.
So instead of scrapping the project he looked into how he could monetise the site and try and recoup some costs.
Within weeks of adding some Google Adsense to a few pages a decent return was being generated.
This set the old grey matter into overdrive and it was at this point that a full research and investigation into affiliate marketing was undertaken.
It didn’t take a brain surgeon to work out there was money to made in advertising other companies products on niche websites for a commission.
By the end of 2009 Paul was generating sales of over $300,000 per month for companies in various sectors of the retail vertical.
Paul now divides his time between his online marketing enterprises and working with existing offline clients by helping them with exposure in Google Places, Facebook, video production and all forms of marketing methods both web based and traditional.